Innovations in Rural India

Executive Summary This report discusses the evolution of a few innovative processes that have centered on agricultural and allied activities in rural India. It discusses at length the evolution and structure of the Amul pattern of cooperative farming, ITC e-Choupal and Parry IndiaAgriline - three important innovations that have brought the rural economy closer to its target markets, also releasing its capacity for overall development.

Issues

» Understand the role that structured organizations can play in filling gaps left by the existing institutions through effective distribution management.

» Understand and examine the dynamics of the traditional rural economy and the factors that made it inefficient and exploitative.

» Appreciate the importance of transparency and systematic knowledge sharing for sectoral growth.

» Discuss in detail the advantages of cooperative societies and how they could enable micro-enterprises to realize their potential.

» Understand and evaluate how the internet and IT add value to any business process, thereby increasing profitability.

» Discuss the role of intermediaries in the various channel flow process in agriculture and dairy farming and the strategies that could be adopted to optimize their productivity.

» Investigate and analyze the future of innovative channel structures and their contribution to the changing pattern of market economics.

Keywords

AMUL, Cooperative Movement, ITC e-Choupal, Parry IndiaAgriline, Gujarat Cooperative Milk Marketing Federation (GCMMF), Cooperative Framing, E-Commerce in Rural India, NDDB, 'Operation Flood', 'Plantersnet', 'Aquachoupal', EID Parry, Microcredit, n-Logue Technologies, corDECT Wireless Access Technology

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