A Note on Mobile CRM
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Report Details:
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Price: |
| Report Code |
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BREP031 |
For delivery in electronic format: Rs. 1000;
For delivery through courier (within India): Rs. 1000 + Shipping & Handling Charges extraThemesBusiness Reports |
| Report Length |
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24 Pages |
| Period |
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2002 - 2006 |
| Organization |
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Oracle,
Siebel, SAP, Salesforce.com |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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USA, Europe,
Asia Pacific |
| Industry |
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CRM |
Executive Summary
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Customer Relationship
Management (CRM) is fast emerging as a critical part of an enterprise's
competitive strategy. Over the years, CRM has transformed itself from
being a mere web-based contact management and information tool, into a
customer-oriented solution that enhances customer experience and
automates processes.
There has been a rapid change in the CRM industry
with the emergence of the mobile phone and the Internet as new tools
with which to communicate, share, and use information. Over time, CRM
solutions have evolved to become more advanced, thus enabling better
information flow between different divisions and leading to increased
customer value and satisfaction.
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The CRM Industry is expected to grow consistently in the coming years
with analysts expecting the industry to be worth US$ 43.3 billion by the
year 2009. The increase in the complexity of business processes, the
increase in product range, the diverse distribution channels, and the
increasing worldwide customer base have all contributed to the need for
advanced CRM solutions from which organizations can benefit.
In addition to assessing the CRM Industry in terms of its growth and the
parameters affecting them, this report focuses on the concept of Mobile
CRM. Mobile CRM is an extension of the traditional CRM wherein a mobile
remote access or wireless component application has been incorporated
into the standard CRM system.
Implementing Mobile CRM offers faster and more accurate information flow
to and among the sales force of an organization. Mobile CRM itself
offers a competitive advantage to organizations that want to
differentiate themselves from their competitors. The emergence of
enhanced applications and new service model offerings from vendors along
with an increase in the accessibility of high-speed wireless technology
and mobile devices is prompting organizations to put mobility in the
forefront of their CRM initiatives. This report also covers the benefits
that Mobile CRM offers to organizations, the factors contributing to its
growth, and some likely challenges to it.
Keywords
Mobile CRM, Customer Relationship Management (CRM), Siebel,
SAP, Oracle, Salesforce.com, Blackberry, Mobile Field Sales Force Automation,
Mobile Field Service Management, Wireless Services, Thomson Learning, ADTRAN
Inc., Enterprise applications
A Note on Mobile CRM
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