PSA Peugeot Citroen - Strategic Alliances for Competitive Advantage
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Case Code: BSTR211 Case Length: 22 Pages Period: 1966-2006 Pub Date: 2006 Teaching Note: Available |
Price: Rs.400 Organization: PSA Peugeot Citroën Industry: Auto and Ancillaries Countries: France, Western Europe Themes: Mergers, Acquisitions, Strategic Alliances |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
PSA Peugeot Citroën is the fourth largest automobile manufacturer in the world. The case discusses the strategic alliances and joint ventures that the company has entered into. The case throws light on some of the issues concerning these alliances and the benefits that the company has gained from the alliances. It also discusses the challenges that the company faces and its future prospects.
Issues
The case is structured to achieve the following teaching objectives
- To analyze the concept of strategic alliances
- To understand the possible advantages of strategic alliances
- To highlight the benefits and costs of strategic alliances in the automobile industry
Contents
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Introduction
Background Note
Forging Alliances
The Rationale Behind the Alliances
Going it Alone
Challenges
Outlook
Exhibits
Keywords
PSA Peugeot Citroen, Strategic Cooperation, Alliances, Joint venture, Collaboration, Renault, Fiat, Ford, Toyota, BMW, Mitsubishi, Technology, Cars, Western Europe
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