The Break-Up of the RPG-DFI Joint Venture
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Case Code: BSTR229 Case Length: 15 Pages Period: 1999-2006 Pub Date: 2006 Teaching Note: Not Available |
Price: Rs.300 Organization: RPG, Dairy Farm International Industry: Retail Countries: India Themes: Mergers, Acquisitions, Strategic Alliances |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case discusses how an Indian conglomerate, RPG Enterprises (RPG) and a Hong Kong-based retailing giant, Dairy Farm International (DFI) formed a joint venture, FoodWorld Supermarkets Ltd, to operate a supermarket chain in India under the name FoodWorld. It describes the measures RPG and DFI took to make FoodWorld one of the leading supermarket chains in India. The case then talks about how the relationship between the joint venture partners became strained and then came to an end due to disagreements over issues like trademark infringement, control over the joint venture, etc. The case also talks about the steps taken by RPG and DFI post spilt to continue their operations in the retail market. It also throws light on the competitive scenario in the Indian organized retailing market and its impact on RPG.
Issues
The case is structured to achieve the following teaching objectives
- To understand the role of joint ventures in retailing
- To analyze the pros and cons involved in forming joint ventures with foreign partners
- To study the impact of liberalization on the organized retailing industry in India
Contents
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Introduction
Background Note
Background-DFI
The Joint Venture
RPG'S New Retail Strategy
The DFI Story
The Outlook For RPG
Exhibits
Keywords
Oracle Corporation, PeopleSoft Incorporated, Enterprise Applications Industry, Antitrust Trials, Corporate Takeovers
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