British American Tobacco in South Korea

            
 
Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

To download British American Tobacco in South Korea case study (Case Code: BSTR254) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : BSTR254 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

International Business | Globalization Business
Case Length : 22 Pages
Period : 1998-2006
Pub Date : 2007
Teaching Note : Not Available
Organization : British American Tobacco
Industry : Agriculture
Countries : South Korea

Abstract:

The case discusses UK based tobacco company British American Tobacco (BAT) business strategies in South Korea. One of the largest tobacco companies in the world, BAT operated in more than 180 countries. South Korea was a tough market and several multinational companies, which had found success in many countries across the world, were unsuccessful when it came to South Korea. In such a scenario, BAT not only managed to enter the highly monopolized tobacco market in Korea, but also carved a niche for itself and became the second largest player within few years. BAT entry into the market coincided with the macroeconomic changes and liberalization in the country.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

By taking advantage of these changes, BAT was able to establish itself firmly in the market. By gaining thorough understanding of the market, BAT introduced several new products with low tar content for the Korean consumers. However, by early 2007, with changing attitudes towards smoking and increasing prices of tobacco, industry experts felt that BAT could be in for some tough times ahead.

Issues:

Understand BAT's global operations in general and South Korean operations in particular

Study and analyze the entry and expansion strategies of BAT in South Korea

Critically examine the localization strategies of BAT in South Korea

Examine the challenges faced by BAT in South Korea

Contents:

  Page No.
Introduction 1
Background Note 2
BAT in South Korea 4
The Growth Strategies 6
Employee Policies 10
The Road Ahead 11
Exhibits 13

Keywords:

BAT Korea, International Business, Tobacco Industry in South Korea, Success Story, Leaf Production Standards, Growth Strategies, International Marketing, Distribution Strategies , Recruitment, Employee Policies, Internal Smoking Policy, Direct Distribution Model, Standards of Business Conduct, Global Graduate Development Program

British American Tobacco in South Korea - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.