Vodafone Exits Japan

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR286 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

International Business | Globalization Business
Case Length : 15 Pages
Period : 1999-2006
Pub Date : 2008
Teaching Note : Not Available
Organization : Vodfaone
Industry : Telecom and Broadband
Countries : Japan

Abstract:

Vodafone, a UK-based mobile telecommunication company, entered the Japanese cellular market after it acquired a 26 percent stake in J-Phone, through the acquisition of Airtouch. J-Phone was the third largest player in the Japanese cellular market. Vodafone went on to acquire a controlling stake in J-Phone in 2003. The case details the problems that Vodafone faced in the country due to competition from local players like NTT DoCoMo and KDD, who provided better services and a superior range of handsets, and due to a delay in its rolling out 3G services. It attempts to analyze the reasons for Vodafone's poor performance in the Japanese market.

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It concludes with a brief discussion on Vodafone's agreement with SoftBank under which it can continue to have access to one of the most developed cellular markets in the world.

Issues:

Study the mobile phone industry in Japan.

Understand Vodafone's operations in Japan.

Analyze the reasons for Vodafone's failure in Japan.

Contents:

  Page No.
Vodafone Bids Sayonara 1
Background Note 2
Vodafone in Japan 3
What Went Wrong 6
Conclusion 8
Exhibits 9

Keywords:

Vodafone, Japan, SoftBank, NTT DoCoMo, KDDI, J-Phone, NEC Corporation, Listing fees

Vodafone Bids Sayonara - Next Page>>


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