FlixMobility: Shaping the Future of Mobility

FlixMobility: Shaping the Future of Mobility
Case Code: BSTR562
Case Length: 16 Pages
Period: 2013-18
Pub Date: 2019
Teaching Note: Available
 Price: Rs.400
Organization: FlixMobility
Industry: Transportation
Countries: Germany, Austria, US
Themes: Business Model, Strategies for Services Marketing, Creating Competitive Advantage, Competitive Strategies, Mergers & Acquisition, Diversification, Entering Adjacent Markets
Turnaround of Indian Railways: A Tough Road Ahead?
Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case "FlixMobility: Shaping the Future of Mobility" talks about the factors that helped Germany-based FlixMobility GmbH (FlixMobility) emerge as Europe's leading mobility provider. The case starts out with a brief history of FlixMobility. It then describes its unique business model, which combined digital technology with a traditional transportation company. The case also touches upon the growth of the company in Europe and other countries through partnerships, launch of new subsidiaries and acquisitions. It then describes the company’s quest to become a complete mobility provider by diversifying into railway services. The case also highlights the challenges faced by the company both in the US and in Europe.

Issues

The case is structured to achieve the following teaching objectives:

  • Analyze the Business model used by an intercity bus company to expand its business
  • Identify the strategies used by an intercity bus company to achieve competitive advantage through differentiation
  • Analyze the role played by technology in enabling a company to re-define a traditional industry model to achieve success
  • Analyze the need for a diversification strategy in the transportation industry
  • Examine the challenges faced by a company with a unique business model

Contents

Keywords

Virtual Reality (VR), Business Model, Postbus, Deutsche Post DHL Group, Blaguss Reisen GmbH, Megabus.com, Uber Technologies Inc., Lyft Inc, Diversification, Partnership, Competitive Pricing, Dynamic Pricing, Digital Technologies, International Expansion, Adjacent Market

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