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Case Details

Case Code: BSTR562
Case Length: 16 Pages 
Period: 2013-18   
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization : FlixMobility
Industry :Transportation
Countries : Germany, Austria, US
Themes: Business Model/Strategies for Services Marketing/Creating Competitive Advantage/Competitive Strategies/ Mergers & Acquisition/ Diversification/ Entering Adjacent Markets/
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FlixMobility: Shaping the Future of Mobility

 

ABSTRACT

 
The case “FlixMobility: Shaping the Future of Mobility” talks about the factors that helped Germany-based FlixMobility GmbH (FlixMobility) emerge as Europe’s leading mobility provider. The case starts out with a brief history of FlixMobility. It then describes its unique business model, which combined digital technology with a traditional transportation company. The case also touches upon the growth of the company in Europe and other countries through partnerships, launch of new subsidiaries and acquisitions. It then describes the company’s quest to become a complete mobility provider by diversifying into railway services. The case also highlights the challenges faced by the company both in the US and in Europe.
 
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Issues

The case is structured to achieve the following teaching objectives:
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  • Analyze the Business model used by an intercity bus company to expand its business.
  • Identify the strategies used by an intercity bus company to achieve competitive advantage through differentiation.
  • Appreciate the importance of having the right investors, entering into the right partnerships and alliances, and choosing the right markets for a new service.
  • Analyze the role played by technology in enabling a company to re-define a traditional industry model to achieve success.
  • Analyze the need for a diversification strategy in the transportation industry.
  • Examine the challenges faced by a company with a unique business model.
Contents
INTRODUCTION
COMPANY BACKGROUND
INNOVATIVE BUSINESS MODEL
DIVERSIFICATION INTO ADJACENT MARKET – RAIL
TOWARD SUSTAINABLE MOBILITY
BUMPY ROAD AHEAD?
EXHIBITS

Keywords

Virtual Reality (VR); Business Model; Postbus; Deutsche Post DHL Group; Blaguss Reisen GmbH; Megabus.com; Uber Technologies Inc.; Lyft Inc; Diversification; Partnership; Competitive Pricing; Dynamic Pricing; Digital Technologies; International Expansion; Adjacent Market

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