Westside: The Indian Retailing Success Story
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR043 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
ThemesRetailing |
| Case Length |
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13 Pages |
| Period |
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1990 - 2003 |
| Organization |
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TATA, Westside |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Countries
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India |
| Industry |
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Retailing |
Abstract:
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This case examines the reasons behind the success of an Indian retailing major - Westside.
It provides a detailed examination of the business model adopted by Westside and its merchandising policies in comparison to its competitors.
The case also discusses Westside's store layout and its marketing strategies in detail.
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Issues:
» Discuss the strategy behind the decision of retail stores to opt for store-owned brands, and the merits and demerits of such a strategy
Contents:
Keywords:
Indian, retailing, Westside, examination, business, model, merchandising, policies, competitors, layout ,marketing strategies
Westside: The Indian Retailing Success Story
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