Vivendi Universal: In a Strategic Flux
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR054 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesCorporate Restructuring |
| Case Length |
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17 Pages |
| Period |
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1996 - 2003 |
| Organization |
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Vivendi Universal |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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France |
| Industry |
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Media & Entertainment |
Abstract:
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The case examines the problems faced by the French media giant Vivendi Universal (VU), which led the company to post the country's biggest ever corporate loss of $ 25.6 billion in 2003. The case attempts to analyze how and why Jean Marie Messier's (VU's Chairman) ambitious plans to turn the water and waste management company into one of the world's largest media groups failed. Problems such as the lack of a proper strategic plan and the mismanagement of company funds have been studied in depth. The case also discusses the measures taken by Messier's successor Fourtou to save the company from becoming bankrupt and to restore investor confidence.
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Issues:
» Understand the rationale behind a company decision to grow through mergers and acquisitions instead of growing internally
» Appreciate the critical role careful and sound financial management as an important parameter in the acquisition process
Contents:
Keywords:
French media, Vivendi Universal, VU, corporate loss,$ 25.6 billion, 2003,Jean Marie Messier, VU, Chairman, water, waste management, strategic plan, mismanagement, Messier, Fourtou, bankrupt, investor confidence
Vivendi Universal: In a Strategic Flux
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