EasyJet: The 'Easy' Way to Succeed
|
|
ICMR HOME | Case Studies Collection
To download EasyJet: The 'Easy' Way to Succeed case study
(Case Code: BSTR057) click on the button below, and select the case from the list of available cases:
OR
Buy With PayPal
|
»
Business Strategy Case Studies
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Industry Wise Case Studies
» Case Studies by Company 
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details: |
Price: |
| Case Code |
: |
BSTR057 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesCost Leadership |
| Case Length |
: |
16 Pages |
| Period |
: |
1995 - 2003 |
| Organization |
: |
EasyJet |
| Pub Date |
: |
2003 |
| Teaching Note |
: |
Available |
| Countries
|
: |
Europe |
| Industry |
: |
Airlines |
Abstract:
|
EasyJet is one of the most successful low-cost airlines in Europe. With the acquisition of Go, the low-cost subsidiary of British Airways in 2002, easyJet became the biggest low-cost airline in Europe, overtaking rival Ryanair to the top position. The case outlines the genesis of easyJet and the major events that occurred in the airline since its inception in 1995. It describes the operational policies adopted by the airline to support its strategy of becoming a cost leader, by cutting out unnecessary frills and non-value added services. The case also describes the marketing initiatives of the airline and some of the controversies it got involved in, because of its attacking ads.
|
|
Issues:
» To analyze the business model and operating strategies adopted by a successful low-cost airline in order to emerge as the leader in a highly competitive market
» To identify the sources of competitive advantage for the airline and the differentiating strategy it adopted to overcome competition and environmental factors
Contents:
Keywords:
EasyJet, low-cost, airlines ,Europe, acquisition, Go, British Airways,2002, Ryanair, events, airline, 1995,operational policies, airline, strategy, cost leader, frills, non-value added, services, marketing, controversies
EasyJet: The 'Easy' Way to Succeed
- Next Page>>
|
|
