National Dairy Development Board: A Successful Indian Dairy Co-operative Movement

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR088 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Innovation
Case Length : 22 Pages
Period : 1940 - 1999
Organization : FAO, NDDB, GCMMF
Pub Date : 2004
Teaching Note : Not Available
Countries : India
Industry : Food & Agriculture

Abstract:

The case examines the modern dairy development efforts undertaken in India, which helped the country emerge as the world's largest milk producer by the end of the 20th century. It describes in detail the Anand Model of dairy co-operatives and examines the rationale for establishment of the National Dairy Development Board (NDDB). It then talks about the initiatives taken by NDDB as part of its 'Operation Flood,' program. The achievements of the 'Operation Flood' program are analyzed and the other initiatives taken by NDDB to build on the program's success are discussed. Finally, the case discusses the future of the co-operative movement in India in the light of the widening rift between GCMMF (which owns the Amul brand), and NDDB.


It also throws light on the changing face of dairy co-operatives due to the regulatory changes and increasing competition due to the entry of leading FMCG companies (Nestle, Britannia and HLL) into the dairy market.

Issues:

Understand the nature of the dairy industry in India and the need for modernizing dairy development in the country

Understand the need for dairy co-operatives and the benefits that these provide to the milk producers

Contents:

  Page No.
White Revolution 1
Background Note 2
Formation of NDDB 4
Operation Flood 6
'Operation Flood' Floods India 8
Building on the Success of Operation Flood 9
Future of Dairy Co-Operative Movement in India 11
The Stalemate Continues 13
Exhibits 14

Keywords:

Dairy, development, India, emerge, milk producer, 20th century, Anand Model, dairy, co-operatives, examines, National Dairy Development Board, NDDB, Operation Flood, Operation Flood, co-operative movement, GCMMF, Amul brand, competition, Nestle, Britannia, HLL

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