The eBay Economy in 2005
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA135 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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12 Pages |
| Period |
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| Organization |
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| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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UK |
| Industry |
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Abstract:
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From its humble origins as one man's hobby, eBay is morphing into something entirely new -- and a lot bigger than most people realize.
There are around 150 million eBay users all over the world. Around five lakh entrepreneurs earn a full-time living selling a variety of items on eBay.
More than a corporation, eBay has become an economy in its own right. The eBay community is increasingly influencing the course of the firm. eBay now faces various challenges in maintaining a delicate balance between the company and the community.
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Issues:
» The role of the eBay community in making eBay a successful dotcom.
» eBay's challenge in balancing the needs of big corporate vendors with small players and remodeling the site to attract newcomers.
» eBay's efforts to make shopping on eBay safe and easy.
» eBay's challenge in maintaining a delicate balance between the corporate and the community.
Contents:
Keywords:
eBay, Meg Whitman, Pierre Omidyar, PayPal, Online marketplace, Internet auctions, Internet fraud, Dotcom, Online auction, eBay economy and eBay community
The eBay Economy in 2005)
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