The eBay Economy in 2005

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTA135 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

-
Case Length : 12 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note : Not Available
Countries : UK
Industry : -

Abstract:

From its humble origins as one man's hobby, eBay is morphing into something entirely new -- and a lot bigger than most people realize. There are around 150 million eBay users all over the world. Around five lakh entrepreneurs earn a full-time living selling a variety of items on eBay. More than a corporation, eBay has become an economy in its own right. The eBay community is increasingly influencing the course of the firm. eBay now faces various challenges in maintaining a delicate balance between the company and the community.

Issues:

The role of the eBay community in making eBay a successful dotcom.
eBay's challenge in balancing the needs of big corporate vendors with small players and remodeling the site to attract newcomers.
eBay's efforts to make shopping on eBay safe and easy.
eBay's challenge in maintaining a delicate balance between the corporate and the community.

Contents:

  Page No.
Introduction 1
Background Note 1
The eBay Community 3
eBays Challenge 5
Looking Ahead 7
Exhibits 9

Keywords:

eBay, Meg Whitman, Pierre Omidyar, PayPal, Online marketplace, Internet auctions, Internet fraud, Dotcom, Online auction, eBay economy and eBay community

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