State Bank of India: Competitive Strategies of a Market Leader
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR132 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesOperational Restructuring |
| Case Length |
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19 Pages |
| Period |
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2000 - 2004 |
| Organization |
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State Bank of India |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Banking |
Abstract:
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State Bank of India (SBI) is the largest nationalized commercial bank in India in terms of assets, number of branches, deposits, profits and workforce. With the liberalization of the Indian banking industry in the mid-1990s, SBI faced stiff competition from the private sector and foreign banks which resulted in significant loss of its market share. The case describes the efforts of SBI to regain its lost market share by undergoing a major restructuring exercise which involved redesigning its branch network, providing alternate banking channels, emphasis on lean structure and technology up gradation. The case also discusses how SBI is building its image as a customer friendly bank by launching innovative products & services and promoting its brand.
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Finally, it discusses the challenges faced by SBI in 2004 and its plans in the future. The case includes a note on the recent trends in the Indian banking industry.
Issues:
» Understand the strategies adopted by a market leader in the banking industry to retain its market share
» Explore the reasons how a market leader can loose its market share significantly
» Examine and analyze the key elements of the restructuring exercise undertaken by SBI
» Study the marketing initiatives adopted by SBI to reposition itself as a customer-oriented bank
» Examine the challenges that can be faced by a market leader due to the changes in the industry structure
» Study and analyze the structure of the Indian banking industry
Contents:
Keywords:
Case, State Bank of India, Competitive Advantage, Market Leadership, Indian Banking Industry, Restructuring of Banks, Banking Channels, Products and Services, Technology Upgradation Program, Alliances and Tie-ups, Marketing Banking Services, Code of Fair Banking Practice
State Bank of India: Competitive Strategies of a Market Leader
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