ICICI Bank's "Get up to 100% Cash Back" Offer

            
 
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To download ICICI Bank's "Get up to 100% Cash Back" Offer case study (Case Code: FINC046) click on the button below, and select the case from the list of available cases:

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : FINC046 For delivery in electronic format: Rs. 100 ;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges

Themes

Financial Management
Case Length : 08 Pages
Period : 1992-2006
Pub. Date : 2006-2007
Teaching Note : Not Available
Organization : ICICI Bank
Industry : Banking and Financial Services
Countries : India

Abstract:

This case is about the "Get up to 100% Cash Back" promotional offer announced by ICICI Bank, the largest private sector bank in India, in October 2006. According to this offer, a customer could get back cash ranging from a minimum of 1% to a maximum of 100% of the transaction amount for any purchase transaction of over Rs. 2,000 made on his/her ICICI Bank credit card.

This case will enable students to discuss the impact of the "Get up to 100% Cash Back" offer on ICICI Bank's credit card business. Students can also discuss the pros and cons of the scheme from the consumer's perspective

Finance | Case Study in Management, Operations, Strategies, Finance, Case Studies

Issues:

Understand the impact of a cash back promotional offer on the credit card issuer

Discuss the pros and cons of the cash back scheme from the consumer's perspective

Keywords:

ICICI Bank, credit card, Cash Back Offer, Promotional Scheme, merchant establishments, Banking and Financial Services Industry, Consumer Behavior, Quantitative Methods, Probability

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