Training Employees of IBM Through e-Learning

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : HROB030 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Training/ e-Learning
Case Length : 14 Pages
Period : 1990 - 2002
Pub Date : 2003
Teaching Note : Not Available
Organization : IBM
Industry : Information Technology
Countries : USA

Abstract:

The case explains in detail the concept of 'e-learning' - the new mode of employee training adopted by IBM. IBM had focused on its workforce development since inception. The case discusses in detail about how IBM implemented different e-learning programs for different groups of employees, based on their requirements. The company implemented the 'Basic Blue' program for its new managers, which was based on a four-tier learning model. 'Sales Compass' was a program designed for its sales team which provided critical information to the sales personnel that helped them to improve their selling skills and consequently the sales. Managing@IBM was an exclusive program designed for experienced managers which offered 'just-in-time' performance support to the managers.

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They could interact with experts in different fields and solve their problems from anywhere at any time. Finally, the case talks about the benefits reaped by IBM from its e-learning initiatives and about its future endeavors in this field.

Issues:

Analyze the various methods of employee training, and their advantages and disadvantages

Contents:

  Page No.
Introduction 1
Background Note 2
Online Training at IBM 4
e-Learning at IBM - Future Plans 7
Exhibits 9

Key Words:

E-learning, employee training, IBM, workforce development, different groups, employees, requirements, Basic Blue, managers, four-tier learning model, Sales Compass, sales team, critical information, sales personnel, selling skills, Managing@IBM, experienced managers, just-in-time, performance support, experts

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