Premium Rebates to Policy Holders - Are They Ethical

Premium Rebates to Policy Holders - Are They Ethical
Case Code: INS017
Case Length: 03 Pages
Period: 2003
Pub Date: 2003
Teaching Note: Available
Price: Rs.100
Organization: Varied
Industry: Insurance
Countries: India
Themes: -
Premium Rebates to Policy Holders - Are They Ethical
Abstract Case Intro

Abstract

The case focuses on ethical issues in the marketing of insurance products. It also examines the possibility of the use of unethical practices when a salesforce operates on a commission basis. The case also explores the conflict that arises when an employee's moral philosophy clashes with that of the company. It also focuses on the ethical conflicts faced by the salesforce when persuading a prospective customer to purchase a policy.

Issues

  • Understand the various ethical issues in the marketing of insurance products
  • Understand the ethical decision making process in the marketing of insurance products
  • Understand the threat to the Life Insurance Corporation (LIC) posed by potential competitors

Keywords

Ethical Issues, Marketing, Insurance Products, Unethical Practices, Salesforce, Commission Basis, Conflict, Employee Moral Philosophy, Ethical Conflicts, Prospective Customer

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