Marketing Information Systems in Insurance Companies

Case Code: INS031 Case Length: 03 Pages Period: 2003 Pub Date: 2003 Teaching Note: Available

Price: Rs.100 Organization: Varied Industry: Insurance Countries: India Themes: -

Abstract Case Intro

Abstract

The case examines the growing potential of the insurance business worldwide and the need for improving operations to survive in the new insurance environment.

It also throws light on the growing need for a Marketing Information System (MIS). The various advantages of an MIS for insurance companies are also discussed in the case. In addition, the role of an MIS in auditing sales and other operations is examined.

Issues

• Understand the changing business scenario in the insurance sector worldwide
• Understand the importance of a Marketing Information System (MIS) for insurance companies

Keywords

Growing Potential Business, Worldwide Operations, Insurance Environment, Growing Need, Marketing Information System, MIS, Insurance Companies, Auditing Sales

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