Bancassurance - A Business Option

Case Code: INS040 Case Length: 04 Pages Period: 2003 Pub Date: 2003 Teaching Note: Available

Price: Rs.100 Organization: Varied Industry: Insurance Countries: India Themes: -

Abstract Case Intro

Abstract

The case examines the various forces driving the integration of financial services and the increasing scope of banking services.

It discusses the various options available before banks for increasing their range of services. The case throws light on the numerous advantages of bancassurance for banks and also examines the difficulties banks face when entering the field of bancassurance.

Issues

• Discuss the forces driving the integration of financial services
• Analyze the advantages and disadvantages of bancassurance
• Understand the increasing scope of financial services

Keywords

Integration of Financial Services, Increasing Scope of Banking Services, Bancassurance Difficulties

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