Global Expansion of the Insurance Business - is it Lucrative

Case Code: INS043 Case Length: 03 Pages Period: 2003 Pub Date: 2003 Teaching Note: Available

Price: Rs.100 Organization: Varied Industry: Insurance Countries: India Themes: -

Abstract Case Intro

Abstract

The case focuses on the factors that need to be considered when entering foreign markets. It throws light on the globalization of insurance operations and the need for global expansion.

It also examines the structure of a market and its hardness and softness. The case discusses the supply and demand forces that determine the nature of the market.

Issues

• Understand the importance of the planned expansion of a firm's operations
• Understand how to analyze potential insurance markets in various countries

Keywords

Entering Foreign Markets, Globalization of Insurance Operations, Structure of a Market, Supply and Demand Forces

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