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Case Title   Case Code Buy Case Teaching Note
Brand Management Case Study | Royal Enfield: Revival of a Cult Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Royal Enfield: Revival of a Cult Brand Details MKTG332

The Story of the Cellular Phone Brand Orange Details BSTR002

Available
Onjus: Squeezed Out Details BSTR011

Available
Doordarshan's Problems Details BSTR012

Available
DS Group's Entry into Food and Beverages Sector Details BSTR024

Available
Cartoon Network: The Indian Experience Details BSTR035

Available
Branded Gold Jewellery in India Details BSTR041

Harry Potter : A Multi Billion Dollar Business (Spanish) Details OLMKTG079

Tanishq's - The Turnaround Strategy Details MKTG013

Available
Amul's Diversification Strategy Details MKTG014

Available
Himalaya Drug Company - Branding Ayurveda Details MKTG032

Available
Satyam iWay - Changing Indian Internet Browsing. Details MKTG035

Available
Intel - The Component Branding Saga Details MKTG038

Available
Nestlé 's Brand Management Strategies Details MKTG039

Available
The Indian Kitchen Salt Market - Brand Wars Details MKTG044

Raymond - The Complete Mans Brand Details MKTG045

Kerala Tourism - Branding a Tourist Destination Details MKTG047

Asian Paints - Adding Colours Details MKTG053

Barbie's Success Story Details MKTG057

Available
Lóreal - Building a Global Cosmetic Brand Details MKTG062

Madura Garments - Marketing Branded Men's Wear n India Details MKTG064

Available
Walt Disney - The Evolution of a Brand Details MKTG067

Available
Beetle : The Birth, Growth, Death and Revival of a Cult Brand Details MKTG071

P & G Brand Management System Details MKTG073

Scorpio - Marketing an Automobile Brand Details MKTG076

The 'David Beckham' Brand Details MKTG077

Available
Harry Potter - A Multi Billion Dollar Business Details MKTG079

Nivea - Managing an Umbrella Brand Details MKTG087

Available
The Maggi Brand in India: Brand Extension and Repositioning Details MKTG144

Snapple's Marketing - An Unconventional Brand's Claim to Fame Details MKTG148

Available
Nokia Corporation: Reversing the Decline in Brand Value Details MKTG188

UGG Boots: Australian Generic Product to Global Luxury Brand Details MKTG202

Problems at Doordarshan Details SCBSTR012

Available
Satyam Iway Details SCMKTG035

Available
The Success of Barbie Details SCMKTG057

Available
L'Oreal's Evolution into a Global Cosmetic Brand Details SCMKTG062

The Beetle Story Details SCMKTG071

David Beckham as a Brand  Details SCMKTG077

Nivea and Umbrella Branding Details SCMKTG087

Available

 

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