'Celebrity Big Brother 2007' Controversy
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BECG077 |
For delivery in electronic format: Rs. 200;
For delivery through Shipping & Handling Charges extra: Rs. 200 +Shipping & Handling Charges extra
ThemesBusiness Ethics |
| Case Length |
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13 Pages |
| Period |
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2007 |
| Pub Date |
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2007 |
| Teaching Note |
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Not Available |
| Organization |
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Channel 4 |
| Industry |
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Media |
| Countries
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UK |
Abstract:
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The case describes the controversy that engulfed the 'Celebrity Big
Brother 2007' (CBB 2007) reality show aired in the UK in January 2007. It
highlights some allegations of racial abuse against Indian actress Shilpa
Shetty (Shetty) in the 'Big Brother House'. The case also examines the
problems faced by Channel 4, the broadcaster of CBB 2007 show,
including the sponsors withdrawing their sponsorships on the ground that
the controversy was tarnishing their image. Some industry experts also
alleged that Channel 4's management was purposely over highlighting the
clashes between Shetty and Jade Goody in order to improve the channel's
ratings. The case focuses on the role of media in handling sensitive issues
such as racial abuse and practice of gaining publicity from such
controversies.
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Issues:
» Understand the role of media in dealing with controversial issues such as
racism
» Critically examine the ethical dimensions of such controversies
» Examine the sustainability of reality shows like 'Celebrity Big Brother' from
an ethical viewpoint
Contents:
Keywords:
Celebrity Big Brother, Shilpa Shetty, Channel 4, Racial
Discrimination, Big Brother House, Reality Shows, Jade Goody, Business Ethics,
Multi-culturalism, Television rating points, Sponsorships
The Winner
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