Sustainability Management at Nau Inc.
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BECG080 |
For delivery in electronic format: Rs. 300;
For delivery through Shipping & Handling Charges extra: Rs. 300 +Shipping & Handling Charges extra
ThemesCorporate Social Responsibility, Sustainability |
| Case Length |
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20 Pages |
| Period |
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2004-07 |
| Pub Date |
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2008 |
| Teaching Note |
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Available |
| Organization |
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Nau Inc. |
| Industry |
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Apparel
Manufacturing and Retailing |
| Countries
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US |
Abstract:
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The case examines the sustainability practices of the US-based apparel
manufacturer Nau Inc (Nau). A start-up that was envisaged in 2004, Nau was built
on the 'green foundation' and started selling its products in mid-2007.
The
founder and the core group of the company, with their wide experience in the
outdoor apparel industry, designed the company from scratch based on the ethos
of sustainability. They believed that companies should be responsible to the
community in which they operated. Forming a part of the bylaws of the company
was a set of commitments toward environmental and social responsibility, and
managing the company ethically.
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Nau's business model adequately addressed the
social and environmental aspects of the triple bottomline.
However, the economic viability of the model is yet to be
proved. The case provides insights on how Nau challenged the
established conventions in the apparel industry, relating to
design, marketing, and distribution. Though Nau has established
itself as a sustainable company, industry experts, however, are
of the view that the sustainability of the company's business
model is a point to deliberate on.
Issues:
» Understand sustainability as a corporate strategy with reference to
incorporation and operation of Nau
» Understand the challenges faced by start-ups and ways to overcome them
» Evaluate the methods by which companies can use sustainability as a
competitive advantage
» Appreciate the emerging trend among the companies to assume broader
responsibility toward the environment and society
Contents:
Keywords:
Nau Inc, Sustainability, Corporate Social Responsibility,
Green Foundation, Triple Bottomline, Environmental Responsibility, Business
Activism, Leadership in Energy and Environmental Design, Eco-friendly Products,
Code of Conduct, Webfront, Distribution , Corporate Philanthropy, Giving Wall,
Partners for Change, Environmental Protection Agency, Code of Corporate
Citizenship, Rules of Corporate Responsibility, Design Philosophy
Not Just Another Green Company
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