Cristiano Ronaldo-Coca-Cola Fiasco

Case Code: BECG174
Case Length: 7 Pages
Period: 2021
Pub Date: 2022
Teaching Note: Available

Price: Rs.300
Organization: The Coca-Cola Company
Industry: Food & Beverage
Countries: United States
Themes: Business Ethics, Marketing Ethics,Marketing Realities,

Abstract Case Intro 1 Case Intro 2 Excerpts

About Coca-Cola

The journey of Coca-Cola began in the late 19th century when it was founded by Dr. John Stith Pemberton in 1886. The first advertisement for Coca-Cola appeared in The Atlanta Journal dated May 29, 1886. Over the years, Coca-Cola became the world’s largest conglomerate in the Carbonated Soft Drink (CSD) category..

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