Alan Mulally's Challenges at Ford Motor Company

Case Code: BSTR263
Case Length: 16 Pages
Period: 2006 - 2007
Pub Date: 2007
Teaching Note: Not Available

Price: Rs.300
Organization: Ford Motor Company
Industry: Automobile
Countries: USA, World
Themes: Turnaround

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Ford Motor Company
Henry Ford, along with 11 business associates, founded Ford Motors in 1903 with just US$ 28,000 in hand. Soon the company started selling its Model A. Within a few years of the inception of the company, there were differences of opinion between Henry Ford and the other investors when he insisted the company should focus on producing affordable cars for a mass market. With some of the investors opting to leave, Henry Ford acquired more company stock to increase his share to 58.5%. He became president of the company in 1906, replacing John S. Gray, who had served as the company's first president...

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