B&Q's Strategies in China
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Case Code: BSTR245 Case Length: 11 Pages Period: 1999-2006 Pub Date: 2007 Teaching Note: Not Available |
Price: Rs.300 Organization: B&Q Industry: Retail Countries: China Themes: International Business, Globalization |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
B&Q was set up in 1969 by Richard Block and David Quayle (Quayle). The first store, a 3000 square foot self service home center, was in Southampton, Hampshire, UK. It sold various home improvement products for use in the home, garden, car, etc. In the UK, home improvement stores are commonly known as Do-It-Yourself (DIY) stores, as customers fit the product together themselves after buying the product pack. Initially, the store was named Block & Quayle and this was soon shortened to B&Q. Quayle recalled, "Suppliers sent us product in boxes marked B&Q, so that name stuck." By the year 1979, the company had 26 stores across the UK. The stores looked like warehouses. The warehouse type of store was a unique idea at that time. B&Q's major target customers were those in the middle age group. To attract older customers, the company employed older people (over 50 years of age) in its stores. During the 1980s, B&Q grew rapidly through mergers, acquisitions and expansion of its operations...
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