BigBasket's Big Dreams

Case Code: BSTR581 Case Length: 17 Pages Period: 2013-2019 Pub Date: 2019 Teaching Note: Available

Price: Rs.500 Organization: BigBasket.com Industry: Food & Beverage Countries: India Themes: Strategy Formulation, Five Forces, Business Models, Brand Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

The Entrepreneurial Spirit

Supermarket Grocery Supplies Pvt. Ltd, the parent company of BigBasket.com, was founded in December 2011 in Bengaluru, India, by Menon, Parekh, VS Ramesh (Ramesh), Abhinay Choudhari (Choudhari), and VS Sudhakar (Sudhakar). The five founders of BigBasket had earlier dabbled in ecommerce in 1999, when they launched an online business called fabmart.com. As part of the ecommerce entity, fabmart.com, an online grocery business, was started in 2001 in Bengaluru. Finding that there was less business on the online platform, the six founders set up a chain of physical grocery supermarkets in South India under the name Fabmall. Menon said,...

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