Chery Auto's Success Story


Chery Auto's Success Story
Case Code: BSTR377
Case Length: 13 Pages
Period: 2003-2010
Pub Date: 2010
Teaching Note: Not Available
Price: Rs.400
Organization: Chery Auto
Industry: Automobile
Countries: China
Themes: Growth and Expansion Strategies
Chery Auto's Success Story
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Chery was founded in 1997 in the city of Wuhu in Anhui province in China as Anhui Chery Automobile Company Limited. The company was started as an automotive project by the local government of Wuhu City....

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