Chery Auto's Success Story
Case Code: BSTR377 Case Length: 13 Pages Period: 2003-2010 Pub Date: 2010 Teaching Note: Not Available |
Price: Rs.400 Organization: Chery Auto Industry: Automobile Countries: China Themes: Growth and Expansion Strategies |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Chery was founded in 1997 in the city of Wuhu in Anhui province in China as Anhui Chery Automobile Company Limited. The company was started as an automotive project by the local government of Wuhu City....
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