Google's Acquisition of Motorola Mobility: Will the 'Gamble' Pay Off?
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Case Code: BSTR420 Case Length: 21 Pages Period: 2010-2011 Pub Date: 2013 Teaching Note: Available |
Price: Rs.500 Organization: Google Inc., Motorola Mobility Holdings Inc. Industry: Mobile devices, Information Technology Countries: USA Themes: Acquisition |
Abstract Case Intro 1 Case Intro 2 Excerpts
About Google
Google was founded by Page and Sergey Brin (Brin), students at Stanford University, California, US. Its first version was released on the website of Stanford University in August 1996. Google opened its first office in Menlo Park, California, in September 1998. The beta version of Google.com handled around 10,000 queries a day. In December 1998, Google was named 'One of the top 100 websites and search engines for 1998' by the PC Magazine.
By 2000, Google had 60 employees and by June 2000, the company had an index of one billion pages, which made it the largest search engine in the world. Google continued generating revenues through clients who were using the company's search technology and through a keyword targeted advertising program. It also introduced a self service advertisement program called AdWords . By the end of the year, Google was handling more than 100 million search queries per day.
In 2001, Google's made its first acquisition, a usenet discussion service. This was later launched as Google Groups. In the same year, Eric Schmidt became the CEO of Google. In 2002, Google News was launched. AdSense was launched in 2003. In 2004, the search index included 6 billion items. Google went public in 2004...
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