Logan: Renault's Low Cost 'World Car'
|
Case Code: BSTR261 Case Length: 21 Pages Period: 1999 - 2007 Pub Date: 2007 Teaching Note: Not Available |
Price: Rs.400 Organization: Renault SA, S.C. Automobile Dacia SA Industry: Automobile Countries: Global Themes: New Product Development |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background
Louis Renault (Louis), an engineer and the son of a textile businessman in France, set up an automobile company called the Société Renault Frères in 1898. His brothers Marcel and Fernand Renault were his partners in the business. Louis looked after the technical side of the company, while his brothers took care of the business aspects. Renault was primarily an assembly operation, and procured components like engines, tires, radiators, gears, steel, and electrical equipment from component suppliers to assemble the cars. The first car made by the company, the Renault Voiturette 1CV, was sold in 1899 to a family friend who, after a test ride, had been impressed with its ride quality. In the initial years, Renault was an active participant in motor racing events, which helped the company gain publicity. Both Louis and Marcel raced for the company, and won several prizes...
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
