REVA's Transformation: From Neighborhood Electric Vehicles to Next Generation Electric Cars for the Global Market


REVA's Transformation: From Neighborhood Electric Vehicles to Next Generation Electric Cars for the Global Market
Case Code: BSTR371
Case Length: 17 Pages
Period: 2001-2010
Pub Date: 2010
Teaching Note: Not Available
 Price: Rs.300
Organization: REVA Electric Car Company
Industry: Auto and Ancillaries
Countries: Global
Themes: Competitive Strategy
REVA's Transformation: From Neighborhood Electric Vehicles to Next Generation Electric Cars for the Global Market
Abstract Case Intro 1 Case Intro 2 Excerpts

Background

In 2001, REVA Electric Car Company Pvt. Ltd, Bangalore, started manufacturing electric cars for the domestic market in India. Later, it started exporting these cars to the US and many countries in Europe...

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