Sanyo's 'Think GAIA' Vision and Turnaround Efforts
|
Case Code: BSTR251 Case Length: 21 Pages Period: 2004-2006 Pub Date: 2007 Teaching Note: Not Available |
Price: Rs.400 Organization: Sanyo Electric Co. Ltd. Industry: Electricals and Electronics Countries: Worldwide Themes: Turnaround Strategies, Sustainability |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Sanyo began as Sanyo Electric Works in 1947 in Moriguchi, Osaka. Initially, it manufactured bicycle generator lamps. Right from the start, it was known for the quality of its products. In 1950, it changed its name to Sanyo Electric Co. Ltd. (Sanyo). In 1952, Sanyo became the first company to launch plastic radios in Japan. In 1953, the company started manufacturing televisions. It also launched washing machines with a 'pulsator', a revolutionary technology then. In 1954, the company was listed on the Tokyo and Osaka stock exchanges. In 1956, the company launched electric fans and heaters. In 1961, it started manufacturing split air conditioners for home use in Japan, the first company to do so.
In 1969, it established two subsidiaries - Sanyo Electric Credit Co. Ltd (SECCL) and Sanyo BC. In 1970, the company established a product development center. In 1971, Sanyo Electric Distribution Co. Ltd. (later to be renamed Sanyo Electric Logistics Co. Ltd.) was established. In 1975, Sanyo acquired Fisher, a European consumer electronics company. In 1975, it became the first company to develop manganese-dioxide-lithium batteries and it started mass producing these by 1978. In 1979, it launched Amorton, the world's first amorphous silicon solar battery. In 1983, it launched a refrigerator with a chiller, a breakthrough feature then. In 1986, the company adopted a new wordmark5 (Refer Exhibit I for the company's wordmark). In 1989, Sanyo launched the world's first fuzzy logic camcorder and LCD projector. In 1991, Sanyo developed the world's first HIT6 solar cell...
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
