Tata Group's Growth Strategies
|
Case Code: BSTR414 Case Length: 26 Pages Period: 1991-2012 Pub Date: 2012 Teaching Note: Not Available |
Price: Rs.500 Organization: Tata Group Industry: Diversified Countries: India Themes: Growth Strategies |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
The Tata Group was founded by Jamsetji Tata (Jamsetji) in 1868. In 1874, he began with a textile mill and inaugurated the Empress Mill in 1877. After successfully establishing his business, Jamsetji set up Asia's first iron and steel company, the Tata Iron and Steel Company (TISCO) (now Tata Steel), in Bihar. In 1904, he started the flagship hotel of India's first luxury chain - the Taj Group of Hotels. On his demise in 1904, his elder son Sir Dorabji Tata (Dorabji) took over the control of the business. He was the driving force in operationalizing the steel plant and the power project as envisioned by his father. He also established the Sir Dorabji Tata Trust that was to become the premier charitable endowment of the Tata Group. The trust provided institutional grants and individual grants.
JRD Tata, nephew of Jamsetji, entered the Tata Group as an unpaid apprentice in December 1925 when Dorabji was the chairman of the Group. In 1932, JRD created the Tata Aviation service, which later led to the creation of Air India. JRD Tata became the chairman of the Tata Group in 1938. The Group's business portfolio when JRD took over in 1938 included steel, power, cement, insurance, and aviation. The Tata Group also ventured into Automobiles (TELCO), Chemicals (Tata Chemicals), Tea (Tata Tea), and Software (Tata Consultancy) under his stewardship. The revenues of the Tata Group grew from a few millions in 1947 to Rs.130 billion in 1991. JRD was responsible for the creation of the Tata Institute of Fundamental Research, the Tata Memorial Hospital, the Tata Institute of Social Sciences, the National Institute of Advanced Sciences, and the National Center for the Performing Arts, each an exemplar of excellence in its field....
Buy this case study (Please select any one of the payment options)
| Price: Rs.500 |
Price: Rs.500 | PayPal (11 USD) |
