Temu – Disrupting the US e-Commerce Market?

Case Code: BSTR675
Case Length: 16 Pages
Period: 2021-2023
Pub Date: 2024
Teaching Note: Available

Price: Rs.500
Organization : Temu
Industry : e-commerce
Countries : United States
Themes: E-Business Strategy, E-commerce, Types of E-commerce,Operating Environment

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In May 2023, digital audience measurement company Comscore Media Metrix Multi-Platform announced that online marketplace app Temu that had been launched just five months earlier in the US, had attracted 70.7 million unique visitors. Temu connected Chinese vendors to the US customers, and shipped items directly from China. Comparing Temu with Chinese online fast fashion retailer Shein that had taken the global fast fashion world by storm, Comscore said Temu’s traffic was double that of Shein. By June 2023, Temu had been downloaded 70 million times, according to Apptopia..

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