The NIIT Story
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR033 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
ThemesBusiness Environment |
| Case Length |
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11 Pages |
| Period |
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1989 - 2002 |
| Pub. Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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NIIT |
| Industry |
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ITES |
| Countries |
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India |
Abstract:
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The case explores the reasons behind the success of the Indian IT education major, NIIT.
The company's efforts in building the Indian IT education market and its own brand equity are discussed in detail.
The case also takes a look at the strategy adopted by the company for improving its performance during the slowdown in the IT industry.
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Issues:
» The reasons behind NIIT's success and the strategies adopted by the company in building its brand image
Contents:
Keywords:
Indian IT, education major, NIIT, market, brand equity, strategy, case, case study, Business strategy
The NIIT Story
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