Wal-Mart in China
|
|
ICMR HOME | Case Studies Collection
To download Wal-Mart in China case study
(Case Code: BSTA015) click on the button below, and select the case from the list of available cases:
OR
Buy With PayPal
|
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details: |
Price: |
| Case Code |
: |
BSTA015 |
Electronic Format: Rs.
300;
courier (within India): Rs. 25 Extra
Themes- |
| Case Length |
: |
12 Pages |
| Period |
: |
1996 - 2004 |
| Organization |
: |
Wal-Mart |
| Pub Date |
: |
2005 |
| Teaching Note |
: |
Not Available |
| Countries
|
: |
China |
| Industry |
: |
Retail
Merchandise |
Abstract:
|
After entering China in 1996, Wal-Mart has faced various challenges. The case
discusses Wal-Mart's initiatives to adapt to the Chinese business environment.
Wal-Mart emphasises customer service and rigorously trains its employees. It is
also trying to groom locals for senior management positions. Wal-Mart is working
with its suppliers to help them streamline their operations and reduce costs.
Wal-Mart has attempted to maintain its tradition of providing quality
merchandise at low prices, and friendly customer service. The retailer has
introduced advanced retail techniques and concepts to improve operational
efficiency and customer service. China is also becoming an important centre for
Wal- Mart's global procurement activity.
|
|
Contents:
Keywords:
Wal-Mart, China, Retail giant in China, Sam Walton, Joseph Hatfield, Cassian Cheung, Wal-Mart culture, Supercentres, Sam's Clubs, "Most Admired Companies in China", Citic Pacific Group (CP), Supply chain management, Trade unions, Just in time inventory management, All China Federation of Trade Unions (ACFTU)
Wal-Mart in China
- Next Page>>
|
|
