FedEx: Competitive Advantage through IT
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA063 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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18 Pages |
| Period |
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1970 - 2003 |
| Organization |
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FedEx, UPS |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Transportation Services |
Abstract:
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Though Federal Express (FedEx) began as an express air
delivery company in the early 1970s, it has successfully transformed itself into
an integrated transportation and logistics service provider. A major part of
FedEx's success is directly attributed to its committed use of information
technology (IT). IT has not only facilitated its business processes like
operations, customer service and employee training but also integrated its
information network with that of its clients to provide them with seamless
logistic and supply chain solutions. This case study traces the evolution of
FedEx's IT strategy.
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Contents:
Keywords:
Information technology, Competitive advantage, Competitive positioning, Strategic technology management, Business model innovation, Customer service, Transportation, Electronic commerce, Internet, Strategy formulation, Corporate strategy, FedEx, UPS, Federal Express, Courier company
FedEx: Competitive Advantage through IT
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