Telefonica: Managing Global Operations
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA071 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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12 Pages |
| Period |
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2003 |
| Organization |
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Telefonica |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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Spain, Europe |
| Industry |
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Telecommunications |
Abstract:
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In 2003, Telefonica, the Spanish telecommunications major, is facing intense
pressure from different quarters. In Latin America, one of its strongholds,
economic conditions are weak. Telefonica's investments in advanced wireless
technologies have not yielded the desired results due to the need for more
investments, unproven technology and uncertainty in demand. The case illustrates
how a protected government-owned company can be turned into a global player
through proactive management and strong leadership. This case also illustrates
some of the challenges involved in international expansion.
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Contents:
Keywords:
Telefonica, Argentina telecommunications, Economic crisis in Argentina, Restructuring, Managing global operations, Spanish telecommunications, Terra Lycos, Juan Villalonga, Alierta, 3G licences, ADSL broadband, Qualcomm, Mobile, Telephony, Telecommunications
Telefonica: Managing Global Operations
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