Dreamworks SKG in
2003
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
: |
BSTA084 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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14 Pages |
| Period |
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1994 - 2003 |
| Organization |
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DreamWorks SKG |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Entertainment |
Abstract:
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Steven Spielberg, star movie maker, David Geffen, the man who had revolutionised
the music industry single handedly and Jeffrey Katzenberg, the man who had
turned around Disney, came together in early 1994 to start DreamWorks. It was an
unprecedented move in the entertainment industry that was largely dominated by
big organised players. DreamWorks aimed at becoming the 'artists studio', and
deliver the best quality pictures to the world audience. Since 1995, DreamWorks
had made 44 movies but this was a disappointing performance by industry
standards. DreamWorks, which was not even close to turning profitable by early
2003 depended too much on one man's brand equity, Spielberg.
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The case provides an overview of how strategies are formulated in the highly creative entertainment industry.
Contents:
Keywords:
DreamWorks, Steven Spielberg, Hollywood, Movie industry,
David Geffen, Universal Studios, AOL Time Warner, Disney, Columbia Pictures,
Jeffrey Katzenberg, Oscar, Franchise movies, Lord of the Rings, Spider-Man,
Music business
Dreamworks SKG in 2003
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