The Gucci - LVMH Battle

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	FINC013	For delivery in electronic format: Rs. 200; For delivery through courier (within India): Rs. 200 + Shipping & Handling Charges extra Themes Finance : Merger and acquisition takeover
Case Length	:	7 Pages
Period	:	1999-2001
Pub. Date	:	2002
Teaching Note	:	Available
Organization	:	Gucci, LVMH, PPR
Industry	:	Consumer Goods & Services
Countries	:	India

Abstract:

The case gives a detailed account of the dispute between two of the world's leading luxury good companies, Gucci and LVMH. The case examines how Gucci managed to thwart the takeover efforts of its rival LVMH.

The case is so structured as to enable students to understand the tactics Gucci used to avoid being taken over by its rival LVMH. The case explains how the Gucci management used the ESOP poison pill and the PPR white knight.

They should be able to look at the controversy from Gucci's as well as LVMH's point of view. The case is aimed at MBA/PGDBA students as part of the Business Strategy curriculum.