Facebook's IPO and Future Growth Strategies
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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FINC081 |
For delivery
in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
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| Case Length |
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14 Pages |
| Period |
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2011-2012 |
| Pub. Date |
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2013 |
| Teaching Note |
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Not Available |
| Organization |
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Facebook |
| Industry |
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Information Technology; Social Networking |
| Countries |
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Global |
Abstract:
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This case is about the IPO of Facebook and the company's future growth strategies. In 2012, Facebook embarked on an IPO to meet regulatory requirements as well as raise the funds needed for future expansion. Facebook hoped to use the funds raised from the IPO to expand further by acquiring smaller companies, developing new technologies, and recruiting talented people. It was facing stiffer competition in the market as established rivals such as Google had launched their own social networks like 'Google +'. As Facebook's attempts to expand into other internet services like 'Email' were not fruitful, it decided to focus more on social networking to expand its business.
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It started to concentrate more on mobile advertising and introduced a new initiative called 'sponsored stories' to effectively tap the mobile channel. In order to further expand its reach, Facebook also started to focus more on emerging markets as the developed markets were getting saturated. But despite all the initiatives to expand its business, the share price of Facebook began to continuously underperform after the company came out with its IPO.
Issues:
Understand issues and challenges in venture financing, especially for later stage companies
Understand the issues and challenges faced by the companies in expanding their businesses in a highly competitive market dominated by established players
Discuss and debate how Facebook can use the funds it raised through the IPO to fuel its future expansion
Discuss the new strategies that Facebook should follow to expand its reach in emerging markets
Contents:
Keywords:
Venture capital; Venture financing; Private placement; Initial public offering; Growth strategy; Competition; Social networking; Emerging markets; Entrepreneurship; Strategy; Facebook; Google; Microsoft
Introduction
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