Adobe - The World's No. 1 e-Document Company

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Case Details:

Case Code : ITSY034
Case Length : 15 Pages
Period : 1982 - 2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Adobe Systems Incorporated
Industry : Information Technology
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Building a New Business

Adobe was started in 1982 by John Warnock (Warnock) and Chuck Geschke (Geschke). They developed a software program that made it easy for computer users to have documents with uniform typefaces and formatting...

The Early Growth Days

From the late 1980s onwards, Adobe released several new products aimed at simplifying the process of electronic documentation, imaging and designing.

It launched the world's first Japanese Postscript printer (in 1989), Photoshop, a software used for designing high resolution graphics, Type Manager, a software used for managing various font types in an application (both in 1990) and Premier, a software used for video editing (in 1991)...

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

Acrobat and PDF - The Two Keys to Adobe's Growth

Since the time it was launched in 1991, Adobe Acrobat had mostly been used as an integrated tool in some of the more commercialized graphics products of Adobe. Over the years, as new features were added to the software, its scope of use expanded to various Adobe product lines...

Other Products and Business Segments

While Adobe Acrobat and PDF remain Adobe's most popular offerings, the company launched many other successful products and product enhancements during the 1990s. These catered to the other market segments the company operated in: OEM Postscript and, print and online publishing...

Unleasing the Power of Network Publishing

In early 2000, as the Internet evolved into a broadband, multichannel communication medium, Adobe introduced the concept of 'Network Publishing,' which many analysts predicted would be the publishing industry's next big revolution...

2004 and Beyond

By the beginning of 2004, Adobe had successfully transformed itself from a single product company to a multi-platform multi-purpose solutions provider. To further strengthen its position, the company embarked on a mission to build on its three core platforms i.e. creative professionals, enterprises and consumers...

Exhibits

Exhibit I: Adobe - List Of Companies/Technologies Acquired (1990-2002)
Exhibit Ii: Adobe - Revenue Figures (1986 - 2002)
Exhibit Iii: Adobe - Financial Highlights (1998-2002)
Exhibit Iv: Adobe - Competitors In Different Business Segments

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