Adobe - The World's No. 1 e-Document Company
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(Case Code: ITSY034) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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ITSY034 |
For delivery in electronic format: Rs.
400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extraThemes
Internet companies |
| Case Length |
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15 Pages |
| Period |
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1982 - 2004 |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Organization |
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Adobe Systems
Incorporated |
| Industry |
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Information
Technology |
| Countries
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USA |
Abstract:
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The case discusses the evolution of the US-based Adobe
Systems Incorporated (Adobe) into the world's largest software solutions
provider for the publishing industry. While covering the company's history in
detail, the case explains how it revolutionized the desktop publishing industry
through its innovative offerings [especially Adobe Acrobat and the Portable
Document File (PDF) format]. It discusses various other products launched over
the years that changed the dynamics of the web publishing business. The case
also provides details about the various business segments Adobe operated in, and
the strategies it adopted to emerge as a leader in these segments.
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The case ends with information about the company's business growth strategies for 2004 and beyond, and comments on its future growth prospects.
Issues:
» The circumstances under which Adobe was founded, its evolution over the years
and the changes taking place in the online publishing industry.
» Strategies a company can adopt to popularize its products/services in a way
that they become standards in their respective industries.
Contents:
Keywords:
Evolution, US-based, Adobe Systems Incorporated, software
solutions provider, publishing industry, revolutionized, desktop publishing
industry, its innovative offerings, Adobe Acrobat, Portable Document File,
strategies, leader, segments, information, business growth, strategies, 2004,
growth prospects
The King of Online Publishing
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