Adobe - The World's No. 1 e-Document Company

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Case Details:

Case Code : ITSY034
Case Length : 15 Pages
Period : 1982 - 2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Adobe Systems Incorporated
Industry : Information Technology
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"Show me any publisher on earth who does not print out or publish using some piece of Adobe technology."

- A quote from 'Inside the Publishing Revolution: The Adobe Story,' September 2002.

The King of Online Publishing

The name Adobe Acrobat would be familiar to a majority of those who use computers and are familiar with the Internet.

Industry observers opined that this software is as widely known and used as brands like Windows, Intel and Google.

The company behind this successful product is the US-based Adobe Systems Incorporated (Adobe).

The launching of this desktop publishing solution during the early 1990s revolutionized the print publishing and web publishing businesses.

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

Adobe's PDF file format has been used as the standard for viewing, printing, distributing and archiving documents (both in print and online) for many years now.

It is remarkable that, what started as a small attempt to create software that allowed users to get uniform typefaces for a document, has become a publishing industry phenomenon. Since the time it was introduced in the market, more than half a billion copies of the Acrobat Reader (software used for viewing PDF files) have been distributed all over the world.

By 2003, it was the definitive application for viewing, interacting with, and printing Adobe PDF content, ranging from business documents to graphics, photos, eBooks and embedded multimedia.

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