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Case Code: ITSY102
Case Length: 17 Pages
Period: 2012-2019     
Pub Date: 2020
Teaching Note: Available
Price:Rs.400
Organization : ByteDance Inc
Industry :Internet Technology
Countries : China
Themes: Artificial Intelligence/Breakthrough innovation/Innovation/Competitive Advantage/Social Product Development
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ByteDance: Harnessing Artificial Intelligence for Breakthrough Innovation

 
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BACKGROUND NOTE

 
ByteDance was founded in March 2012 by tech entrepreneur Zhang Yiming (Zhang) after he saw an opportunity to combine the power of AI with the rise of the mobile internet in China and transform the way people consumed and received information. Zhang, then 29 years old, was a serial entrepreneur who had founded several ventures prior to ByteDance including Kuxun — then the dominant travel and transportation search engine in China – and a real estate search portal, Jiujiufang. In 2011, Zhang noticed users migrating from computers to smartphones. He hired a professional manager to take over as CEO of Jiujiufang and quit the company to start ByteDance...
 
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