University of Phoenix Online - #1 Provider of Online Education
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(Case Code: ITSY039) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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ITSY039 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
e-learning |
| Case Length |
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09 Pages |
| Period |
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1976 - 2004 |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Organization |
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University of Phoenix |
| Industry |
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Education |
| Countries
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USA |
Abstract:
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University of Phoenix (UoP) was the pioneer in the e-learning
industry of the US. Set up in 1976 with the mission of providing advanced
degrees to working adults, the university began experimenting with providing
online education in the 1980s. In 1989, it set up an online division called UoP
Online, through which it offered a variety of bachelors, masters and doctorate
degrees to working professionals who did not find it convenient to attend
regular college. The case discusses the events that led to the setting up of UoP
and how it has functioned since. The operational features of a provider of
online education are clearly discussed as well as the pros and cons of online
education in general, and UoP in particular. The case ends with an analysis of
the future of UoP Online.
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Issues:
» Study the setting up of an institute catering to a niche market, especially a large and promising one like education for working adults.
» Analyse the operational aspects of e-learning institutes vis-a-vis traditional universities.
» Understand the advantages provided by e-learning to students, especially working professionals.
» Examine the inherent shortfalls in e-learning and the criticism of on-line education.
» Analyse the future of e-learning in a knowledge driven economy, given the nature of the industry and competition.
Contents:
Keywords:
University of Phoenix, Online Education, e-learning, Apollo Group Inc., University of Phoenix Online, Distance Education, Online University, Digital Technology, Adult Education, Collaborative Learning, UNext.com, Cardean University, University of Chicago, Carnegie Mellon, London School of Economics
Phoenix Leads Profits
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