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Case Details |
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Case Code: ITSY093
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| Case Length: 9 Pages |
| Period: 2004-2017 |
| Pub Date: 2017 |
| Teaching Note: Available |
| Price:Rs.400 |
| Organization : McDonald’s |
Industry : Fast food retail
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| Countries : US; Global |
| Themes: Management Information Systems |
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Information Systems at McDonald’s |
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INTRODUCTION |
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| McDonald’s Corporation (McDonald’s), a US-based global hamburger and fast food restaurant chain, had installed several Information Systems to for the operational convenience of its employees and to help them in their decision making. It had implemented these information systems to store and leverage customer information, provide quick service to the customers, impart training to its employees, etc. These systems were used to make it more convenient for customers to buy food through electronic payments. Also, an effective customer relationship management strategy was implemented to retain customers... |
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