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Case Code: ITSY103
Case Length: 19 Pages
Period: 2008-2020
Pub Date: 2020
Teaching Note: Available
Price:Rs.500
Organization : Netflix Inc.
Industry :Leisure & Entertainment
Countries : United States
Themes: Technology in Entertainment/Systems Design/Emerging Technologies/Cross-functional ManagementDigital Campaigns/
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Netflix Migrates to the Public Cloud for Seamless Streaming

 
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INTRODUCTION

 
As of 2020, cloud computing platform Amazon Web Services Inc. (AWS) continued to be the most profitable part of the business of US-based technology company Amazon.com, Inc. (Amazon)’s . According to a marketing analytics company called Intricately, US-based Internet streaming company Netflix Inc. (Netflix), the key rival of Amazon Prime , was the top AWS user, based on an aspect of AWS – Amazon Elastic Compute Cloud (EC2) monthly spend. According to Amazon, Netflix used more than 100,000 server instances on AWS for “nearly all its computing and storage needs.” That included databases, analytics, recommendation engines, and video transcoding...
 
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