Software and IT Services in India

Software and IT Services in India

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Case Details:

Case Code : BREP009
Case Length : 15 Pages
Period : 1998-2004
Pub Date : 2004
Teaching Note :Not Available
Organization : -
Industry : Software and IT Services
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Indian IT Software Industry

Niche Players

Over the years, several small and medium-sized IT companies like i-flex and Ramco emerged, primarily focusing on specialized segments within the industry. Their approach differed from that of IT majors, which aimed at offering end-to-end solutions.


Based in Bangalore, i-flex operated in the Banking, Financial Services and Insurance (BFSI) segment of the software industry. The company started as an Offshore Development Agency (ODA) for Citibank in 1989. The operations continued until 1992, when Citibank spun off its software operations to create Citicorp Overseas Software India, which later emerged as i-flex.

I-flex differentiated itself from other software companies by focusing on developing unique banking products. Unlike most companies in the industry, which focused on offering small-time services like writing software codes, i-flex decided to develop its own unique banking products and services...

Innovation Case Studies | Case Study in Management, Operations, Strategies, Innovation Case Studies, Case Studies

Ramco Systems

Headquartered in Chennai, Ramco focused on consistently upgrading its product offerings in tune with changing customer and industry requirements. Established in 1989, the company emerged as a global provider of enterprise solutions. The company, over the years, specialized in developing Enterprise Resource Planning (ERP) products...

Leading Players

The frontline software companies in India like Wipro, Satyam and TCS had successfully employed the global delivery model – executing projects of different sizes and scale for Fortune 500 companies. This model not only helped them add value to their customers by significantly reducing their costs, but also helped them boost their own revenues. The revenues of TCS, India's largest IT Company, reached $1.6 bn in the fiscal year 2003-04, while Wipro's revenues were $1.35 bn. Its net income was $220 mn. Similarly, the revenues of Infosys were $1.06 bn, while its net income was $270 mn...


Infosys is one of the most successful companies in the Indian IT software and services industry. This can be gauged from the fact that during 1999 and 2004, the company registered an eight-fold increase in its revenues from $121 mn to $1.06 bn. Among the IT majors, Infosys was known for its relentless customer focus and extending its relationship with them to a new level by entering into specific partnership agreements...

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