Software and IT Services in India

Software and IT Services in India

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Case Details:

Case Code : BREP009
Case Length : 15 Pages
Period : 1998-2004
Pub Date : 2004
Teaching Note :Not Available
Organization : -
Industry : Software and IT Services
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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While Infosys stressed partnering with clients and serving them better, TCS extended customer relationship to the next level – developing relationships with the customer's customers. For instance, hardware vendor Compaq (prior to the HP-Compaq merger) was one of the major customers of TCS. Two of its products – Compaq NonStopTM and Himalaya TM systems arena were developed by TCS...

Engineering Design Services (EDS)

For any manufacturing concern, irrespective of the industry in which it is operating, engineering design plays a crucial role in its operations. This is because the product design would effect other operations like manufacturing process, marketing and so on. Most manufacturing companies have their own engineering design teams spread across different geographical locations. These teams regularly communicate with each other through the web to exchange their ideas and participate in the design process. This concept is called collaborative product commerce...

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Embedded Systems

According to the International Data Corp (IDC), the global market for embedded systems (ES)19 and devices was worth $1 tn in 2003. Of this, the embedded software, which activated the hardware, was $21 bn as per Businessworld estimates. Analysts felt that there was a huge untapped potential for making several innovative embedded system devices like pace makers, which are embedded in weak hearts...


The BPO market in India witnessed significant growth since the early 2000s. According to the market research firm – Gartner Inc, the BPO market is worth $1.8 bn in 2003-04, an increase of 38% over $1.3 bn in 2002-03.

Gartner has predicted that by 2007, the market will be worth $13.8 bn. In mid 2004, India was the global leader in the BPO and ITES industry with 70% market share. In view of the huge growth opportunity in the BPO industry, several leading IT services companies in India have joined the BPO bandwagon...

The Challenges Ahead

In several segments within the IT sector, Indian companies are acquiring global competencies and giving a tough fight to competitors across the world. In BPO, several new segments with high growth potential are slowly emerging. Despite the promising potential, Indian IT companies face several challenges to sustain growth rates...


Exhibit I: Comparison of Indian IT companies with those of the US
Exhibit II: Banking Software League Table (2003)
Exhibit III: Embedded Systems of the Future
Exhibit IV: Emerging BPO Segments

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19] An embedded system is a device where the software is an integral part of the hardware. The system as a whole is 'closed.' Once developed, the software cannot be changed. The examples of embedded system devices include camera, digital camera and calculator.


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