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Case Code: LDEN153
Case Length: 19 Pages 
Period: 1959-2019   
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization : Coffee Day Enterprises Limited
Industry :Food & Beverage
Countries : India
Themes: Entrepreneurial Strategy/ Starting New Ventures/ Leadership Style
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VG Siddhartha of Cafe Coffee Day: A `Failed` Entrepreneur?

 
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EARLY DAYS OF VGS

 

VGS was born in the year 1959 in the Chikmagalur District of Karnataka (India) in a well-off business family that had been in the coffee growing business since 1870. VGS had a happy childhood; he studied in a boarding school but was always delighted to come back home for the holidays to the sumptuous home-made food cooked by his mother. He also enjoyed playing cricket with his friends... ...

 
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